Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating The New Normal

  • 6h 14m 27s
  • Geoffrey Colon
  • Gildan Media
  • 2016

Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mind-set you need for future success.

In this Audiobook

  • Chapter 1: The Disruptive Mindset—Create, Engage, Adapt
  • Chapter 2: The Disruptive Continuum—Perpetual Change
  • Chapter 3: Creative Disruption in the Anti Organization Age
  • Chapter 4: Stop Hiring MBAS —Your Business Needs Hybrids to Succeed
  • Chapter 5: The Disruptive Marketer's Mindset Punk Rocker, New Parent, Soccer Player
  • Chapter 6: The Genius of Tinkerers and “Temporary” Marketers
  • Chapter 7: Content Is King— But Distribution is Queen
  • Chapter 8: Social By Design and the Advent of the Post-Digital Age
  • Chapter 9: Skill #1—Always Be Listening
  • Chapter 10: Skill #2—Don't Be Lured By Bright, Shiny Objects
  • Chapter 11: Skill #3—Give Back—Ethics as the New Marketing
  • Chapter 12: Skill #4—Learn, Unlearn, Relearn