Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating The New Normal
- 6h 14m 27s
- Geoffrey Colon
- Gildan Media
- 2016
Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mind-set you need for future success.
In this Audiobook
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Chapter 1: The Disruptive Mindset—Create, Engage, Adapt
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Chapter 2: The Disruptive Continuum—Perpetual Change
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Chapter 3: Creative Disruption in the Anti Organization Age
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Chapter 4: Stop Hiring MBAS —Your Business Needs Hybrids to Succeed
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Chapter 5: The Disruptive Marketer's Mindset Punk Rocker, New Parent, Soccer Player
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Chapter 6: The Genius of Tinkerers and “Temporary” Marketers
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Chapter 7: Content Is King— But Distribution is Queen
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Chapter 8: Social By Design and the Advent of the Post-Digital Age
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Chapter 9: Skill #1—Always Be Listening
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Chapter 10: Skill #2—Don't Be Lured By Bright, Shiny Objects
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Chapter 11: Skill #3—Give Back—Ethics as the New Marketing
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Chapter 12: Skill #4—Learn, Unlearn, Relearn
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