Does It Work? 10 Principles for Delivering True Business Value in Digital Marketing

  • 8h 6s
  • Jason Burby, Shane Atchison
  • Recorded Books, Inc.
  • 2015

Written by POSSIBLE's global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works.

In this Audiobook

  • Chapter 1: Business Goals Are Everything
  • Chapter 2: A Collective Vision
  • Chapter 3: Data Inspires Creativity
  • Chapter 4: Finding Unicorns
  • Chapter 5: Culture Predicts Success And Failure
  • Chapter 6: Measure What Matters
  • Chapter 7: What It's Worth
  • Chapter 8: Never Stop Improving
  • Chapter 9: One Size Fits No One
  • Chapter 10: Framework For Innovation
  • Chapter 11: Conclusion And Next Steps
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