Does It Work? 10 Principles for Delivering True Business Value in Digital Marketing
- 8h 6s
- Jason Burby, Shane Atchison
- Recorded Books, Inc.
- 2015
Written by POSSIBLE's global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works.
In this Audiobook
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Chapter 1: Business Goals Are Everything
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Chapter 2: A Collective Vision
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Chapter 3: Data Inspires Creativity
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Chapter 4: Finding Unicorns
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Chapter 5: Culture Predicts Success And Failure
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Chapter 6: Measure What Matters
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Chapter 7: What It's Worth
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Chapter 8: Never Stop Improving
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Chapter 9: One Size Fits No One
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Chapter 10: Framework For Innovation
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Chapter 11: Conclusion And Next Steps
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