How to Change Minds: The Art of Influence without Manipulation

  • 4h 51m 4s
  • Rob Jolles
  • Gildan Media
  • 2013

Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’s wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.

In this Audiobook

  • Chapter 1: Changing Minds—Changing Lives
  • Chapter 2: Inside the Minds of Those You are Changing
  • Chapter 3: Establishing Trust
  • Chapter 4: The Blueprint for Changing Minds
  • Chapter 5: Committing to Change
  • Chapter 6: Initiating Change
  • Chapter 7: “I Object!”
  • Chapter 8: How to Change Your Mind

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