Leading Digital: Turning Technology Into Business Transformation

  • 8h 54m 53s
  • Andrew McAfee, Didier Bonnet, George Westerman
  • Recorded Books, Inc.
  • 2017

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn:

In this Audiobook

  • 1. What Is Digital Mastery?
  • 2. Creating a Compelling Customer Experience
  • 3. Exploiting the Power of Core Operations
  • 4. Reinventing Business Models
  • 5. Crafting Your Digital Vision
  • 6. Engaging the Organization at Scale
  • 7. Governing the Transformation
  • 8. Building Technology Leadership Capabilities
  • 9. Framing the Digital Challenge
  • 10. Focusing Investment
  • 11. Mobilizing the Organization
  • 12. Sustaining the Digital Transformation


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