Made to Stick: Why Some Ideas Survive and Others Die

  • 8h 37m 48s
  • Chip Heath, Dan Heath
  • The Random House Audio Publishing Group
  • 2007

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this Audiobook

  • CHAPTER 1 SIMPLE
  • CHAPTER 2 UNEXPECTED
  • CHAPTER 3 CONCRETE
  • CHAPTER 4 CREDIBLE
  • CHAPTER 5 EMOTIONAL
  • CHAPTER 6 STORIES

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