Millenials With Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents

  • 5h 43m 41s
  • Jeff Fromm, Marissa Vidler
  • Gildan Media
  • 2015

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood.

In this Audiobook

  • CHAPTER 1 Who Are They Now?
  • CHAPTER 2 Welcome to the Ization Nation
  • CHAPTER 3 Fifty Shades of Your Brand
  • CHAPTER 4 The Power of Energy
  • CHAPTER 5 The Middle of the Road Could Be the End
  • CHAPTER 6 Spotlight on Millennial Dads