POP!: Create the Perfect Pitch, Title, and Tagline for Anything
- 7h 21m 51s
- Sam Horn
- Recorded Books, Inc.
- 2023
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations?
Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.
About the Author
Sam Horn is a popular business consultant, keynote speaker, training workshop leader, and author. Over the past twenty years, she has spoken to more than a half million people in thirty-five states. She won the 2003-4 Outstanding Capital Speaker Award, among other distinctions.
In this Audiobook
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Introduction
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Chapter 1 - The Goal Is to Break Out, Not Blend In
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Chapter 2 - Address and Answer the Ws
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Chapter 3 - Alphabetize Your Core Words
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Chapter 4 - Capture Conversational Catchphrases
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Chapter 5 - Create Tell ’n Sell Introductions with the Valley Girl Technique
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Chapter 6 - Increase Likability with Laugh Lines
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Chapter 7 - Don’t Repeat Clichés, Rearrange Clichés
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Chapter 8 - Aflac Your Topic So They See What You’re Saying
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Chapter 9 - Create the Next New Thing with the Half-and-Half Technique
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Chapter 10 - Turn Assumptions Upside Down with ContraBrand
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Chapter 11 - Make the Familiar Fresh with Meaningful Metaphors
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Chapter 12 - Win Buy-In by Capitalizing on POP! Culture
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Chapter 13 - POP! the Question to Engage Curiosity
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Chapter 14 - Make It Sound Like What It Is with OnoNAMEopoeia
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Chapter 15 - Add It Up with Alpha and Omega
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Chapter 16 - Make Your Language Lyrical with Alliteration
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Chapter 17 - Put Your Slogan in a Beat That’s Easy to Repeat
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Chapter 18 - Make It Sublime with Rhyme
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Chapter 19 - Make Your Content Come Alive with First-Person Stories
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Chapter 20 - Put People in the Pool
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Chapter 21 - Craft a Memorable Money Phrase
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Chapter 22 - Make It Relevant with Segues
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Chapter 23 - Juxtapose Points to Make Them Crystal Clear
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Chapter 24 - Open Eyes, Ears, Hearts, and Minds with Aha! Quotes
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Chapter 25 - Inspire Action with Specific Next Steps
