Product Management for Dummies
- 12h 54m 58s
- Brian Lawley, Pamela Schure
- Recorded Books, Inc.
- 2019
This audio edition gives you the tools to increase your skill level and manage products like a pro.
In this Audiobook
-
Chapter 1 - Welcome to the World of Product Management
-
Chapter 2 - Getting in Character: Discovering Your Role as a Product Manager
-
Chapter 3 - Checking Out the Product Life Cycle
-
Chapter 4 - Coming up with Great Product Ideas
-
Chapter 5 - Working to Understand Who Your Customer is
-
Chapter 6 - Doing Your Homework: Evaluating Your Ideas
-
Chapter 7 - Prioritizing and Selecting Your Ideas
-
Chapter 8 - Planning to Plan: Choosing a Suitable Approach
-
Chapter 9 - Developing Your Business Case
-
Chapter 10 - Developing Your Market Strategy
-
Chapter 11 - Developing a Plan: Market Needs, Product Description, and Road Maps
-
Chapter 12 - Shepherding a Product Idea Through the Development Phase
-
Chapter 13 - Gearing up for Your Product Launch: The Qualify Phase
-
Chapter 14 - Liftoff! Planning and Executing an Effective Product Launch
-
Chapter 15 - Maximizing Your Product's Revenue and Profits
-
Chapter 16 - Retirement: Replacing a Product or Taking it off the Market
-
Chapter 17 - Cultivating Your Product Management Leadership Skills
-
Chapter 18 - Mastering the Art of Persuasion
-
Chapter 19 - Getting to the Next Level in Product Management
-
Chapter 20 - Ten Common Product Launch Mistakes to Avoid
-
Chapter 21 - Ten (Plus One) Road Maps to Help You Succeed
-
Chapter 22 - Ten Ways Product Managers Fail
SHOW MORE
FREE ACCESS
