Product Management for Dummies

  • 12h 54m 58s
  • Brian Lawley, Pamela Schure
  • Recorded Books, Inc.
  • 2019
This audio edition gives you the tools to increase your skill level and manage products like a pro.

In this Audiobook

  • Chapter 1 - Welcome to the World of Product Management
  • Chapter 2 - Getting in Character: Discovering Your Role as a Product Manager
  • Chapter 3 - Checking Out the Product Life Cycle
  • Chapter 4 - Coming up with Great Product Ideas
  • Chapter 5 - Working to Understand Who Your Customer is
  • Chapter 6 - Doing Your Homework: Evaluating Your Ideas
  • Chapter 7 - Prioritizing and Selecting Your Ideas
  • Chapter 8 - Planning to Plan: Choosing a Suitable Approach
  • Chapter 9 - Developing Your Business Case
  • Chapter 10 - Developing Your Market Strategy
  • Chapter 11 - Developing a Plan: Market Needs, Product Description, and Road Maps
  • Chapter 12 - Shepherding a Product Idea Through the Development Phase
  • Chapter 13 - Gearing up for Your Product Launch: The Qualify Phase
  • Chapter 14 - Liftoff! Planning and Executing an Effective Product Launch
  • Chapter 15 - Maximizing Your Product's Revenue and Profits
  • Chapter 16 - Retirement: Replacing a Product or Taking it off the Market
  • Chapter 17 - Cultivating Your Product Management Leadership Skills
  • Chapter 18 - Mastering the Art of Persuasion
  • Chapter 19 - Getting to the Next Level in Product Management
  • Chapter 20 - Ten Common Product Launch Mistakes to Avoid
  • Chapter 21 - Ten (Plus One) Road Maps to Help You Succeed
  • Chapter 22 - Ten Ways Product Managers Fail
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