Aspire Journeys

Product Management Journey

  • 40 Courses | 25h 50m 4s
Likes 297 Likes 297
The product manager is responsible for overseeing a product through its entire lifecycle—from ideation to development to market introduction to retirement.  In this Journey, you will find many of the skills that Product Managers require - and how they can be used to help keep the product on track.

Product Management Introduction

Get ready to dive in to the basics of Product Management.  From metrics to market; get ready to begin on the Product Management Journey.

  • 9 Courses | 7h 4m 37s

Innovation and Creativity

Product Management requires innovation and creativity, and must always question if there is a better solution.  Learn how to expand upon your existing skills and become more creative.

  • 6 Courses | 4h 24m 58s

Design Thinking

Design thinking can help Product Managers think about where their products will go and how they will be used.  These resources will provide more information about Design Thinking.

  • 6 Courses | 4h 13m 42s

Marketing and Competition

Everyone wants to have the #1 product on the market.  For this reason, Product Managers must keep a close eye on the market and their competition.  Keep your competitive edge, and learn more about marketing and competition.

  • 7 Courses | 4h 21m 10s

Strategic and Critical Thinking

A Product Manager must always be thinking one step ahead.  As changes arise, they must be flexible and prepare to adjust their strategies accordingly.  Learn more about strategic and critical thinking, and how risks may affect your strategies.

  • 7 Courses | 3h 18m 49s

Building and Leading Teams

A Product Manager can't do everything themselves; they must be team players.  Learn how to build and lead effective teams to help keep things running smoothly.

  • 5 Courses | 2h 26m 48s

COURSES INCLUDED

Product Management: An Overview
The product manager is a “mini-CEO,” responsible for overseeing a product through its entire lifecycle—from ideation to development to market introduction to retirement. In this course, you will learn the difference in roles between a product manager and a project manager, the key responsibilities and attributes of a product manager, the four stages of product development, and how to support a product management model in your organization.
6 videos | 37m
has Assessment available Badge Certification PMI PDU
Product Management: Building a Product Strategy
Building a solid product strategy is a crucial first step in creating a product that will enjoy a smooth development, meet your user’s most pressing needs, and successfully find its place in the market. In this course, you will learn the key components of a successful product strategy, crucial questions to ask in defining your product strategy, the steps to creating a product strategy, how to build a data-driven product roadmap, and common mistakes in building a product strategy and how to avoid them.
7 videos | 54m
has Assessment available Badge Certification PMI PDU
Product Management: Metrics for Product Managers
Metrics are a vital tool for achieving your product strategy. Using the proper metrics will let you build the right goals into your product strategy and let you know how well you are achieving those goals. In this course, you will learn how to use metrics to achieve your product strategy goals, how to build a metric-driven product strategy, key concepts for getting the most value from your metrics, how to choose metrics to help you shape your product strategy, and how to measure how successfully customer needs are being met.
6 videos | 38m
has Assessment available Badge Certification PMI PDU
Product Management: Building a Product Roadmap and Agile Product Management
Organizations adopt Agile business practices in order to provide their customers with better products more quickly. Building a product roadmap helps support an organization’s Agile practices by clearly identifying the “why” behind their product development activities. In this course, you will learn the purposes of an Agile product roadmap, the advantages for building an Agile product roadmap, the steps for building an Agile product roadmap, the best practices for building an Agile product roadmap, and the different types of Agile product roadmaps you can build.
6 videos | 43m
has Assessment available Badge Certification PMI PDU
Product Management: Competitive and Market Analytics for Product Managers
Succeeding in product management requires not only knowing how to design a viable product, but how to position it in the marketplace so that it sells better than your competitors’ products. Competitive and market analytics lets product managers benchmark their efforts against those of their rivals to see whose market strategies are winning the battle for customers hearts and minds. In this course, you will learn how to leverage competitive and market analytics to become an industry leader, how to use competitive analytics to gain insight on your competition, how to use market analytics to better understand changes in the marketplace, how to use price-benefit positional maps to position your product in the marketplace, and how to create and sustain an analytics advantage.
6 videos | 37m
has Assessment available Badge Certification PMI PDU
Product Management: Create a Go-to-Market Plan
Successfully launching a product can be pivotal to a company’s continued success. A Go-to-Market plan will guide you to the right customers and the right markets with the most efficient use of time and resources. In this course, you will learn when to use a Go-to-Market plan, the contents of a Go-to-Market plan, how to prepare to build a Go-to-Market plan, the elements top define in a Go-to-Market plan, and the steps to take when building a Go-to-Market plan.
7 videos | 54m
has Assessment available Badge Certification PMI PDU
Product Management: Designing and Running Experiments
Product managers have many ideas on how to design their product to meet the customers’ needs. The challenge is to determine which of those ideas have the best chance of working. Increasingly, product managers are using large-scale randomized experiments to test the effectiveness of their ideas. In this course, you will learn how to use experimentation to make the best product management decisions, best practices for conducting effective experiments, the stages of conducting an experiment, how to optimize your product process with the design of experiments approach, and how to increase customer satisfaction with the user-experience-based design approach.