Purple Cow: Transform Your Business by Being Remarkable

  • 2h 58m 42s
  • Seth Godin
  • Gildan Media
  • 2011

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

In this Audiobook

  • NOT ENOUGH Ps
  • THE NEW P
  • BOLDFACED WORDS AND GUTSY ASSERTIONS
  • BEFORE, DURING, AND AFTER
  • DID YOU NOTICE THE REVOLUTION?
  • WHY YOU NEED THE PURPLE COW
  • THE DEATH OF THE TV-INDUSTRIAL COMPLEX
  • CONSIDER THE BEETLE
  • WHAT WORKS?
  • THE WILL AND THE WAY
  • CASE STUDY: GOING UP?
  • CASE STUDY: WHAT SHOULD TIDE DO?
  • GETTING IN
  • IDEAS THAT SPREAD, WIN
  • THE BIG MISUNDERSTANDING
  • WHO'S LISTENING?
  • WHO CARES?
  • NOT ALL CUSTOMERS ARE THE SAME
  • THE LAW OF LARGE NUMBERS
  • THE PROBLEM WITH THE COW
  • FOLLOW THE LEADER
  • CASE STUDY: THE AERON CHAIR
  • PROJECTIONS, PROFITS, AND THE PURPLE COW
  • CASE STUDY: THE BEST BAKER IN THE WORLD
  • MASS MARKETERS HATE TO MEASURE
  • WHO WINS IN THE WORLD OF THE COW
  • CASE STUDY: A NEW KING OF KIWI
  • THE BENEFITS OF BEING THE COW
  • THE OPPOSITE OF “REMARKABLE”
  • THE PEARL IN THE BOTTLE
  • THE PARODY PARADOX
  • SEVENTY-TWO PEARL JAM ALBUMS
  • SIT THERE, DON'T JUST DO SOMETHING
  • CASE STUDY: UNITED STATES POSTAL SERVICE
  • IN SEARCH OF OTAKU
  • CASE STUDY: HOW DUTCH BOY STIRRED UP THE PAINT BUSINESS
  • CASE STUDY: KRISPY KREME
  • THE PROCESS AND THE PLAN
  • THE POWER OF A SLOGAN
  • SELL WHAT PEOPLE ARE BUYING (AND TALKING ABOUT!)
  • THE PROBLEM WITH COMPROMISE
  • CASE STUDY: MOTOROLA AND NOKIA
  • THE MAGIC CYCLE OF THE COW
  • WHAT IT MEANS TO BE A MARKETER TODAY
  • MARKETERS NO LONGER: NOW WE'RE DESIGNERS
  • WHAT DOES HOWARD KNOW?
  • DO YOU HAVE TO BE OUTRAGEOUS TO BE REMARKABLE?
  • BUT WHAT ABOUT THE FACTORY?
  • THE PROBLEM WITH CHEAP
  • CASE STUDY: WHAT SOULD HALLMARK.COM DO?
  • WHEN THE COW LOOKS FOR A JOB
  • CASE STUDY: TRACEY THE PUBLICIST
  • CASE STUDY: ROBYN WATERS GETS IT
  • CASE STUDY: SO POPULAR, NO ONE GOES THERE ANYMORE
  • IS IT ABOUT PASSION?
  • TRUE FACTS
  • BRAINSTORMS
  • SALT IS NOT BORING – EIGHT MORE WAYS TO BRING THE COW TO WORK
  • WHAT WOULD ORWELL SAY?
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