Sales Growth: Five Proven Strategies from the World's Sales Leaders, Second Edition
- 11h 22m 8s
- Homayoun Hatami, Maria Valdivieso, Thomas Baumgartner
- Gildan Media
- 2019
The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth.
There are no simple solutions to this situation, but in this thoroughly updated second edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it - as well as how they are creating the capabilities to keep growing in the future.
In this Audiobook
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Chapter 1 - Look Ten Quarters Ahead
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Chapter 2 - Mine Growth Beneath the Surface
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Chapter 3 - Find Big Growth in Big Data
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Chapter 4 - Master Multichannel Sales
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Chapter 5 - Power Growth through Digital Sales
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Chapter 6 - Innovate Direct Sales
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Chapter 7 - Invest in Partners for Mutual Profit
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Chapter 8 - Sell Like a Local in Emerging Markets
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Chapter 9 - Tune Sales Operations for Growth
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Chapter 10 - Pay More Attention to Presales
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Chapter 11 - Get the Most out of Marketing
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Chapter 12 - Build a Technological Advantage in Sales
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Chapter 13 - Manage Performance for Growth
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Chapter 14 - Build Sales DNA
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Chapter 15 - Drive Growth from Very Top
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Chapter 16 - Make It Happen
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