Sales Management for Dummies

  • 13h 33m 59s
  • Butch Bellah
  • Recorded Books, Inc.
  • 2019

Guide your sales force to its fullest potential

With a proven sales management and execution process, Sales Management for Dummies aids organizations and individuals in reaching the highest levels of success. Although selling products or services is a central part of any sales job, there's much more to it. With this fun and accessible guide, you'll go beyond the basics of sales to learn how to anticipate clients' needs, develop psychologist-like insight, and so much more.

Because few people go to school to earn degrees in selling, sales talent is developed in the field. Unfortunately, most training efforts fail to reach their objectives, in large part because of the absence of any kind of reinforcement or coaching. This book is your one-stop guide to managing an existing or start-up sales force to succeed in every area of sales - from prospecting to closing.

If you're one of the millions of salespeople or sales managers worldwide looking for a fast, easy, and effective way to get the most out of your sales force, the tried-and-true guidance presented in this book sets you up for success.

In this Audiobook

  • Chapter 1 - You're a Sales Manager—Now What?
  • Chapter 2 - So You Got the Job, Now What Do You Do?
  • Chapter 3 - Establishing Good Working Relationships across Departments
  • Chapter 4 - Who's on First: Building Your Best Team
  • Chapter 5 - Adding New Players to the Team
  • Chapter 6 - Hiring and Onboarding New Staff
  • Chapter 7 - Defining Your Sales Process and Training Your Team
  • Chapter 8 - Defining Your Expectations
  • Chapter 9 - Ongoing Training and Helping Your Salespeople Grow
  • Chapter 10 - Creating and Running an Effective Sales Meeting
  • Chapter 11 - Measuring What Matters: Key Performance Indicators
  • Chapter 12 - Assessing Performance: Keeping Score and Celebrating Wins
  • Chapter 13 - Addressing Poor Performance: Counseling and Critiquing Effectively
  • Chapter 14 - Inspiring Your Superstars: Managing Your Best People
  • Chapter 15 - Making Cuts: When it's Time to Let Someone Go
  • Chapter 16 - Managing for the Future: Developing Careers of Future Leaders
  • Chapter 17 - Ten Traits of a Successful Sales Manager
  • Chapter 18 - Ten Things That Destroy Your Credibility
  • Chapter 19 - Ten Signs of a Struggling Salesperson
  • Chapter 20 - Top Ten Apps for a Busy Manager