Selling to the C-Suite: What Every Executive Wants You to Know about Successfully Selling to the Top, Second Edition
- 6h 57m 13s
- Nicholas A.C. Read, Stephen J. Bistritz
- Recorded Books, Inc.
- 2018
How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term?
The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell.
In this Audiobook
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CHAPTER 1: WHEN DO EXECUTIVES GET INVOLVED IN THE DECISION PROCESS?
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CHAPTER 2: MARKETING TO THE C-SUITE
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CHAPTER 3: UNDERSTANDING WHAT EXECUTIVES WANT
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CHAPTER 4: HOW TO FIND THE RELEVANT EXECUTIVE
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CHAPTER 5: HOW TO GAIN ACCESS TO THE C-SUITE
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CHAPTER 6: HOW TO ESTABLISH CREDIBILITY WITH THE C-SUITE
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CHAPTER 7: HOW TO CREATE VALUE FOR THE C-SUITE
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CHAPTER 8: CULTIVATING LOYALTY AT THE C-SUITE
