Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have

  • 6h 54m
  • Dimitri Maex, Paul B. Brown
  • The Random House Audio Publishing Group
  • 2012

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more?

Well now you can. And the best part is that you can do it using the data you already have.

In this Audiobook

  • CHAPTER 1 How this book will help you grow your business
  • CHAPTER 2 Targeting: Who should you talk to?
  • CHAPTER 3 Discover: What should you talk to customers about?
  • CHAPTER 4 Locate: How do you find them?
  • CHAPTER 5 Budget: “How much should we spend?”
  • CHAPTER 6 Yardsticks: How do you measure what works and what doesn't?
  • CHAPTER 7 Optimize: How do you do more of what works and less of what doesn't?
  • CHAPTER 8 The Future