Switch: How to Change Things When Change Is Hard

  • 7h 43m 12s
  • Chip Heath, Dan Heath
  • The Random House Audio Publishing Group
  • 2010

In a compelling, story-driven narrative, Switch brings together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

In this Audiobook

  • 1. Three Surprises About Change
  • 2. Find the Bright Spots
  • 3. Script the Critical Moves
  • 4. Point to the Destination
  • 5. Find the Feeling
  • 6. Shrink the Change
  • 7. Grow Your People
  • 8. Tweak the Environment
  • 9. Build Habits
  • 10. Rally the Herd
  • 11. Keep the Switch Going