The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

  • 10h 19m 53s
  • G. Richard Shell, Mario Moussa
  • Recorded Books, Inc.
  • 2007

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds.

In this Audiobook

  • Chapter 1 Selling Ideas: How Woo Works
  • Chapter 2 Start with You: Persuasion Styles
  • Chapter 3 Connect Your Ideas to People: Stepping-stones
  • Chapter 4 Build Realationships and Credibility: Trust
  • Chapter 5 Respect Their Beliefs: A Common Language
  • Chapter 6 Give Them Incentives to Say Yes: Interests and Needs
  • Chapter 7 State Your Case: The Proposal
  • Chapter 8 Make It Memorable: The Personal Touch
  • Chapter 9 Close the Sale: Commitments and Politics
  • Chapter 10 Woo with Integrity: Character