What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales

  • 4h 18m 35s
  • Ram Charan
  • Recorded Books, Inc.
  • 2008

The bestselling author of What the CEO Wants You to Know teaches you how to rethink sales from the outside in. More than ever, these days, the sales process often turns into a war about price-a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems.

In this Audiobook

  • Chapter 1: The Problem with Sales
  • Chapter 2: Fixing the Broken Sales Process
  • Chapter 3: How to Become Your Customer's Trusted Partner
  • Chapter 4: The Value Account Plan
  • Chapter 5: Developing the Value Creation Sales Force
  • Chapter 6: Making the Sale
  • Chapter 7: Sustaining the Process
  • Chapter 8: Taking Value Creation Selling to the Next Level


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