What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales

  • 10m 3s
  • Ram Charan
  • Skillsoft
  • 2017
What the Customer Wants You to Know illustrates the drawbacks of traditional selling techniques in today’s global economy, and proposes an entirely novel way of gaining and keeping customers called Value Creation Selling. In this Review, we discuss the salient points of the book based on our interpretation of its contents.