What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics
- 8h 12m 50s
- Melina Palmer
- Gildan Media
- 2021
This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
Behavioral economics is the future of brands and business. Unlocked goes beyond an academic understanding of behavioral economics and into practical application, showing how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to reach real, bottom-line benefits.
Discover information and tools you can actually use to influence consumers. Go beyond data science for business. With behavioral economics, you can learn how your brain works to become a better leader - and how your customer's brain works to creatively and effectively market your brand. Unlocked provides real-world examples that bring a concept to life and make it stick; ideas to help you with problem solving for your business; and ways to hack your brain into coming up with innovative programs, products, and initiatives.
In this Audiobook
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Chapter 1 - Unlocking the Secrets of the Brain
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Chapter 2 - Businesses and Brands
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Chapter 3 - Important Brain Stuff
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Chapter 4 - How to Use This Book
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Chapter 5 - Framing
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Chapter 6 - Priming
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Chapter 7 - Anchoring and Adjustment
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Chapter 8 - Relativity
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Chapter 9 - Loss Aversion
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Chapter 10 - Scarcity
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Chapter 11 - Herding
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Chapter 12 - Social Proof
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Chapter 13 - NUDGES and Choice Architecture
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Chapter 14 - Paradox of Choice
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Chapter 15 - Partitioning
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Chapter 16 - Pain of Paying
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Chapter 17 - Surprise and Delight
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Chapter 18 - Peak-End Rule
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Chapter 19 - Habits
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Chapter 20 - Reciprocity
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Chapter 21 - Behavioral Baking
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Chapter 22 - The Truth about Pricing
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Chapter 23 - How to Sell More of the Right Stuff
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Chapter 24 - A Series of Small Steps
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Chapter 25 - May I Take Your Order?
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Chapter 26 - What Problem are You Solving?
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Chapter 27 - The Power of Novelty and Story
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Chapter 28 - Test, Test, Test
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Chapter 29 - The Forces Against You
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Chapter 30 - Who am I to…?
