You Can't Teach a Kid to Ride a Bike at a Seminar: Sandler Training's 7-Step System for Successful Selling, 2nd Edition

  • 8h 23m 15s
  • David H. Sandler, David Mattson
  • Gildan Media
  • 2017

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy.

"People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.

You Can't Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training's CEO, David Mattson, has revisited it to provide additional skills designed for today's highly competitive and more complex sales landscape.

In this Audiobook

  • Chapter 1 - Five Steps to Help You Master the Selling Dance
  • Chapter 2 - What I Did after the Cookie Crumbled
  • Chapter 3 - The Evolution of a Training Program That Will Teach You to Succeed in Sales
  • Chapter 4 - Conditioning Yourself for Success in Sales
  • Chapter 5 - Break the Rules and Close More Sales
  • Chapter 6 - What You Know Can Hurt You, So Dummy up!
  • Chapter 7 - Can Asking Questions Be the Answer?
  • Chapter 8 - Negative Reverse Selling: The Most Potent Sales Technique of All
  • Chapter 9 - “Good Morning, Sir, Is That Your Sailfish?”
  • Chapter 10 - Don't Do Anything Unless You Know Why You're Doing it!
  • Chapter 11 - Stop Selling Features and Benefits
  • Chapter 12 - Rude to Discuss Money? I Don't Think So!
  • Chapter 13 - Qualify Your Prospect's Decision-Making Ability
  • Chapter 14 - Fulfill the Contract and Let the Prospect Close the Sale
  • Chapter 15 - Don't Let Buyer's Remorse Sink Your Sale
  • Chapter 16 - Getting the Angle on Success