Zone to Win: Organizing to Compete in an Age of Disruption

  • 4h 26m 9s
  • Geoffrey A. Moore
  • Brilliance Publishing
  • 2017

Following up on the ferociously innovative Escape Velocity, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, Zone to Win serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, Zone to Win is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.

In this Audiobook

  • CHAPTER ONE: A Crisis of Prioritization
  • CHAPTER TWO: The Four Zones
  • CHAPTER THREE: The Performance Zone
  • CHAPTER FOUR: The Productivity Zone
  • CHAPTER FIVE: The Incubation Zone
  • CHAPTER SIX: The Transformation Zone
  • CHAPTER SEVEN: Installing Zone Management
  • CHAPTER EIGHT: Zoning to Win at Salesforce and Microsoft


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