7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone

  • 3h 14m
  • James C. Crimmins
  • Career Press, Inc.
  • 2016
Whether your goal is to persuade one person-a husband, child, or boss-or the millions who might purchase an Apple Watch or a Budweiser, this book directly translates the revolution in neuroscience into practical new techniques for effective persuasion.