B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth

  • 4h 59m
  • Simon Hall
  • Kogan Page
  • 2020

B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management.

Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.

About the Author

Simon Hall is a marketing innovator with around 25 years' experience in Technology and Services Marketing. In his former career, he served as UK Chief Marketing Officer for Dell as well as many senior European roles at Acer, Microsoft and Toshiba. In addition to running courses and workshops with companies on various B2B marketing and digital marketing areas, Simon Hall also lectures final year university students and degree apprentices in strategy, and marketing at Pearson Business School (University of Kent). He is a member of the Chartered Institute of Marketing, of the DMA B2B Council, and a Global Thought Leader in B2B Marketing for the ICG Group (a global consulting company). He is the founder of NextGen Marketing Solutions and author of Innovative B2B Marketing, also published by Kogan Page.

In this Book

  • The New Evolving Business Landscape
  • B2B Digital Marketing Strategy
  • B2B Customer Journeys and the Customer Experience
  • B2B Personalization Marketing and Buyer Personas
  • B2B Customer Insights and Data Management
  • Generating Awareness
  • B2B SEO and Search Strategies
  • B2B Websites and Website Strategies
  • B2B Digital Marketing for Lead Generation
  • B2B Digital and Lead Nurturing
  • B2B Content Marketing
  • B2B Digital Marketing Campaign Planning
  • Digital Integration Marketing in B2B
  • Digital Marketing and Sales
  • Measuring Digital Marketing
  • Types of Digital Retention Marketing
  • Digital Retention Marketing Channels
  • B2B Social Media Marketing Strategy
  • B2B Digital Marketing Technologies and Platforms