B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement

  • 3h 49m
  • Heidi Taylor
  • Kogan Page
  • 2018
Filled with real-world case studies and practical, actionable insights, this book takes you through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.