Breakthrough Business Development: A 90-Day Plan to Build Your Client Base and Take Your Business to the Next Level

  • 3h 4m
  • David Miller, Duncan MacPherson
  • John Wiley & Sons (US)
  • 2007

For Entrepreneurs Who "Think For A Living." Run Your Business So That IT Doesn't Run You. Take Your Business to the Next Level...with Breakthrough Business Development.

If, as the Pareto Principle states, 80 percent of your business comes from 20 percent of your clients, do you have a process to ensure that you are investing 80 percent of your time with those most deserving clients?

Achieving a business breakthrough is done by design, not by luck or chance. BREAKTHROUGH BUSINESS DEVELOPMENT offers a clear plan to take your business to the next level. It provides a proven system that will help you manage, build, and maximize your client relationships in just 90 days, while you run your business efficiently. The 12-week program is built on the four cornerstones of the STAR System:

  • Strategic Analysis
  • Targets and Goals
  • Activities
  • Reality Check

These four simple, proven steps provide the what, the why and the how of running and building an efficient business. BREAKTHROUGH BUSINESS DEVELOPMEANT includes forms and templates, through the authors website, to help you create your own personalized business development plan for attracting and keeping valuable clients.

BREAKTHROUGH BUSINESS DEVELOPMENT is ideally suited for every knowledge-for-profit entrepreneur: financial advisors, accountants, lawyers, insurance brokers, architects, engineers, medical professionals, contractors, mortgage brokers, professional services consultants, entrepreneurs and owners/managers of small and medium sized businesses-or anyone who "thinks for a living."

In this Book

  • Breakthrough Business Development—A 90-Day Plan to Build Your Client Base and Take Your Business to the Next Level
  • Introduction—Overview Of Our Star Business Planning Process
  • Your Untapped Opportunities
  • Marketing Pillars and the Loyalty Ladder
  • Your Overlooked Vulnerabilities
  • The Creation and Benefits of a Procedures Manual
  • Client Classification and Triple-A—an Ideal Client Profile
  • Build Client Chemistry With Form
  • Success is Achieved by Design, Not By Chance
  • Establish a Client-Centered Code of Conduct Using Dart
  • Deserve
  • Ask
  • Reciprocate
  • Thank
  • Prospect Target Marketing
  • Holding Yourself Accountable
  • Actionable Templates Archived on www. paretoplatform.com
  • About Pareto Systems Customized Coaching and Consulting Services
  • Pareto Platform Spotlight
  • A Call to Action for Coaches
  • Looking For Help With Implementation?
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