Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

  • 4h 27m
  • Kate Hartley
  • Kogan Page
  • 2019
This guide will help you recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.