Corporate Innovation Strategies: Corporate Social Responsibility and Shared Value Creation, Volume 33

  • 4h 8m
  • Nacer Gasmi
  • John Wiley & Sons (US)
  • 2021

Corporate social responsibility (CSR) is simply the maximization of a companys value over time, undertaken because, in the long run, social and environmental problems ultimately become financial problems. The justification for CSR is therefore associated with representing the nature and role of the company, as well as its purpose. Companies therefore regard CSR as a strategic investment that is part of a proactive, resilient, inclusive approach, based on the creation of shared value. This approach is capable of reducing negative societal impacts of their activities, or inducing positive impacts if they sustain a hybrid culture, all the while improving their competitive advantage. This book presents a theoretical development that analyzes the challenges of CSR strategies based on the creation of shared value. Two case studies are presented, analyzing the different forms of social innovation strategies capable of inducing this shared value creation.

In this Book

  • Introduction
  • Foundations of the Societal Strategy Based on Creating Shared Value (CSV)
  • CSR as a Lever Which Corrects and/or Anticipates Potential Damage to the Company
  • Innovation and Ecosystem as Key to the Success of CSV-Based Societal Strategies
  • Value of Impact Investment for Societal Innovations
  • Development Strategies of CSV-based Innovative Business Models
  • Analysis of Societal Strategies Based on Ethical Values and their Limitations with Respect to CSV
  • Analysis of CSV-Based Environmental Innovation Strategies Developed by a Company and their Impact
  • Analysis of Specific Environmental Innovation Strategies to Each Activity of the Decathlon Group
  • Foundations of Social Innovations for Consumers
  • Analysis of Various Managerial Innovations Likely to Motivate Employees to Engage in their Work
  • Conclusion
  • References