Customer Engagement Marketing

  • 11m
  • Colleen Harmeling (eds), Robert W. Palmatier, V. Kumar
  • Skillsoft
  • 2020
Providing a new lens through which to view and understand your customers, Customer Engagement Marketing is your guide to understanding the role of customers in today's market. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.