Digital Marketing For Dummies, UK Edition
- 5h 21m
- Ben Carter, Bud Smith, Frank Catalano, Gregory Brooks
- John Wiley & Sons (UK)
- 2007
Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.
About the Authors
Ben Carter runs his own digital agency helping famous and not so famous brands launch marketing initiatives to capitalise on the changing media landscape and ever-changing consumer behaviour.
Before setting up BCA, Ben worked as a business journalist for eight years, covering the UK's media and marketing sectors and most recently was News Editor of Marketing magazine. He has also freelanced for a number of national newspapers including The Times and The Guardian and is used regularly as a commentator on the booming digital economy by different media, including the BBC, The Independent, and CNN.
Greg Brooks is a freelance journalist who has written for a number of broadcasters, newspapers, and magazines including Channel 4, The Guardian, Marketing, New Media Age, and Marketing Direct. He has also carried out corporate ghostwriting and consultancy duties for a number of blue-chip clients around the globe. As part of his role as an industry commentator, he has spoken to organisations such as the BBC about how to communicate with consumers and journalists using interactive channels.
Frank Catalano is a veteran marketing consultant and analyst. He's the principal of Catalano Consulting, a strategic marketing firm advising Internet and technology companies. His consulting assignments include stints as Managing Director for PC Data's Internet Monitoring Division, VP Marketing for McGraw-Hill Home Interactive, VP Marketing for iCopyright, and VP Marketing for Apex Computer. He also was a marketing manager for Egghead Software and for the Apple Programmers and Developers Association. When not consulting, Frank provides tech industry analysis and commentary for KCPQ-TV Fox Seattle and is the author of the long-running Byte Me columns for Seattle Weekly and others. His essays and short fiction about technology have appeared in a wide variety of print and broadcast media, including ClickZ, Omni, Inside Multimedia, and Analog.
Bud Smith's experience is split between the technical and marketing sides of the computer and Internet industries. Bud was a short-order cook before starting in the computer industry at age 21. He was a data entry supervisor, programmer, and technical writer before working as a competitive analyst and QuickTime marketing manager at Apple Computer. He has been a full-time writer and has joined Frank in several consulting projects. Bud is currently Director of Marketing at AllPublish, a venture-funded Silicon Valley startup. Bud's writing experience is all on the nonfiction side and includes computer and medical articles as well as a dozen computer books.
In this Book
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Cheat Sheet
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Getting Net-Savvy
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Market Size Matters
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Your Digital Marketing Plan
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Mastering Your Domain
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Planning Your Business Web Site
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Marketing on Your Web Site
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Getting the Most Out of Your Web Site
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Optimising Your Web Site for Search Engines
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Understanding the Power of Google
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Getting to Grips with Paid Search
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Checking Out Affiliate Marketing
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Controlling the Message with Online Advertising
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Spreading the Word with Internet PR
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The Emergence of Web 2.0
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Ten Advantages of Digital Marketing
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Ten Disadvantages of Digital Marketing
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Ten Offline Marketing Resources
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The Digital Marketing for Dummies Internet Directory
