Digital Marketing Strategy: An Integrated Approach to Online Marketing, 2nd Edition

  • 11m
  • Simon Kingsnorth
  • Skillsoft
  • 2021
In Digital Marketing Strategy, 2nd Edition, author Simon Kingsnorth explores how to build a sound approach to promote, monitor, direct, and grow your company’s digital advertising footprint.In this Summary, we discuss the salient points of the book based on our interpretation of its contents.