Digital Relevance: Developing Marketing Content and Strategies that Drive Results

  • 3h 41m
  • Ardath Albee
  • Palgrave Macmillan Ltd
  • 2015
Written for the marketers, corporate communications professionals, consultants, and entrepreneurs faced with the need to build relationships with elusive buyers whose context can change in a nanosecond, this book offers the knowledge, strategies, and skills needed to create content, instantly engage customers, and compel them to action.