Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

  • 4h 38m
  • Jason Burby, Shane Atchison
  • McGraw-Hill
  • 2015
Revealing the personal insights of the world's greatest business leaders and the professional triumphs (and tumbles) of the world's biggest brands, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works.