Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works
- 3h 25m
- Pam Didner
- McGraw-Hill
- 2015
Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.
LEARN HOW TO:
- Create content that engages people--regardless of their country and culture
- Identify key actions and strategies to apply to your projects
- Connect "dots" that others don't see and connect them in ways you never thought of before
About the Author
Pam Didner (Portland, OR) is a global content marketing strategist, speaker and author. As a global integrated marketing strategist, she led Intel's Enterprise product launches and worldwide marketing campaigns. She also contributes articles to the Huffington Post, Daily Crowd Sourcing, Content Marketing Institute and other publications.
In this Book
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Global Content Marketing—How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works
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Preface
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Introduction—The Internet Has No Borders
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Why Globalize Your Content
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What Are the 4 P’s of the Global Content Marketing Cycle?
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Organize a Team for Global Content Marketing Success
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The First P of the Global Content Marketing Cycle: Plan
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The Second P of the Global Content Marketing Cycle: Produce
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The Third P of the Global Content Marketing Cycle: Promote
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The Fourth P of the Global Content Marketing Cycle: Perfect
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Skills Needed for Global Content Marketers
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Future of Global Content Marketing
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Epilogue
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