Inbound Marketing: Attract, Engage, and Delight Customers Online

  • 2h 54m
  • Brian Halligan, Dharmesh Shah
  • John Wiley & Sons (US)
  • 2014

Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.

With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.

Gain the insight that can increase marketing value with topics like:

  • Inbound marketing strategy, reputation, and tracking progress
  • Visibility getting found, and why content matters
  • Converting customers turning prospects into leads and leads into customers
  • Better decisions picking people, agencies, and campaigns

The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

In this Book

  • Inbound Marketing—Attract, Engage, and Delight Customers Online, Revised and Updated, Second Edition
  • Forward
  • Introduction
  • Shopping Has Changed . . . Has Your Marketing?
  • Is Your Website a Marketing Hub?
  • Are You Worthy?
  • Create Remarkable Content
  • Get Found in the Blogosphere
  • Get Found in Google
  • Get Found in Social Media
  • Visual Content
  • Software and Tools as Content
  • Convert Visitors into Leads
  • Convert Prospects into Leads
  • Convert Leads to Customers
  • Make Better Marketing Decisions
  • Picking and Measuring Your People
  • Picking and Measuring a PR Agency
  • Watching Your Competition
  • On Commitment, Patience, and Learning
  • Why Now?
  • Tools and Resources
  • Bonus—Entrepreneur’s Guide to Startup Marketing