Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition
- 9h 45m
- Don A. Dillman, Jolene D. Smyth, Leah Melani Christian
- John Wiley & Sons (US)
Helping researchers successfully plan and conduct Internet, mail, and telephone surveys, this book presents a succinct and thorough review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys.