Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition

  • 9h 45m
  • Don A. Dillman, Jolene D. Smyth, Leah Melani Christian
  • John Wiley & Sons (US)
  • 2009
Helping researchers successfully plan and conduct Internet, mail, and telephone surveys, this book presents a succinct and thorough review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys.