Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition

  • 9h 45m
  • Don A. Dillman, Jolene D. Smyth, Leah Melani Christian
  • John Wiley & Sons (US)
  • 2009

A comprehensive revision of the definitive guide to developing and conducting effective surveys across all modes

Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelines—grounded in the most current research—on optimally using the Internet, mail, and phone channels to their best advantage.

Featuring expanded coverage of online surveys, recognized leaders in the field—author Don Dillman and coauthors Jolene Smyth and Leah Christian—show you:

  • Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it
  • How and when to use mail, telephone, and Internet surveys to your maximum advantage
  • Proven techniques to increase response rates
  • Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys
  • Direction on how to construct effective questionnaires, including considerations of layout
  • The effects of sponsorship on the response rates of surveys

A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct and thorough review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys.

About the Authors

Don A. Dillman, PhD, is Regents Professor and Thomas S. Foley Distinguished Professor of Government and Public Policy and is also on the faculty of the Social and Economic Sciences Research Center and the Department of Sociology at Washington State University. He received the Roger Herriot Award for Innovation in Federal Statistics from the American Statistical Association and the Washington Statistical Society in 2000 and the American Association for Public Opinion Research Award in 2004 for exceptionally distinguished service to the profession.

Jolene D. Smyth, PhD, is an assistant professor in the Survey Research and Methodology Program and the Department of Sociology at the University of Nebraska–Lincoln. Her primary research interests include survey measurement and nonresponse. She has published several articles relevant to these topics in recent years and continues to explore them in her current research.

Leah Melani Christian, PhD, is a Research Associate at the Pew Research Center for the People and the Press. Her primary research interests include mixed-mode surveys, questionnaire design, and the impact of technology on survey research.

In this Book

  • Turbulent Times for Survey Methodology
  • The Tailored Design Method
  • Coverage and Sampling
  • The Basics of Crafting Good Questions
  • Constructing Open- and Closed-Ended Questions
  • From Questions to a Questionnaire
  • Implementation Procedures
  • When More than One Survey Mode is Needed
  • Longitudinal and Internet Panel Surveys
  • Customer Feedback Surveys and Alternative Delivery Technologies
  • Effects of Sponsorship and the Data Collection Organization
  • Surveying Businesses and other Establishments
  • Coping with Uncertainty