User Research: Improve Product and Service Design and Enhance Your UX Research, 2nd Edition
- 4h 44m
- Stephanie Marsh
- Kogan Page
Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained.