Irresistible Persuasion: The Secret Way to Get to Yes Every Time
- 3h 34m
- Geoff Burch
- John Wiley & Sons (UK)
- 2010
This book will change your life
(Is that persuasive enough?)
You can't always get what you want...
Getting what you want isn't easy. Why? Because a lot of the time most of us have no clear idea what we’re looking for. The key to being brilliantly persuasive is knowing exactly what you want before you set out to get it.
Irresistible Persuasion presents a process that you can apply to any situation; you choose your starting point and your goal, then just join the dots. It’s the only way to make success completely inevitable.
...but you just might find you get what you need
Irresistible Persuasion shows you how to entice people to your point of view, how to overcome resistance, how a bit of showbiz can go a long way and why you should always consider the other person when you’re negotiating. It’s packed with new persuasion techniques as well as many powerful traditional methods.
About the Author
Geoff Burch is the presenter of BBC TV's "All Over The Shop." When he's helped you to decide what you want, he'll show you the irresistible way to get it. You won't just get more customers, you'll get more profitable customers.
In this Book
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Irresistible Persuasion—The Secret Way To Get to Yes Every Time
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Introduction—Let’s Start At The Very Beginning
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Get The Map Out
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The Journey Begins
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Money Grows On Trees
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I Didn’t Expect That
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Born To Be Bad?
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Very Interested
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The Tough Old Monsters Of Sales
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When I’m Calling You
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Now You’re Asking
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The Cunning Plan
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A.I.D.A. Old But Still Lovely
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Showbusiness
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Resistance Is Futile
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The Pressure Game
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Big Decisions
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Measuring Success
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It’s A Real Bargain
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Everything’s Negotiable
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Persuasive Marketing
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It’s All In The Mind!
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Goodbye For Now
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Some Interesting Reading
