JMP 12 Consumer Research

  • 1h 50m
  • SAS Institute
  • SAS Institute
  • 2015

JMP 12 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. The book also covers Item Analysis, a method for identifying latent traits that might affect an individual's choices. And read about the Choice platform, which market researchers use to estimate probability in consumer spending.

In this Book

  • Learn about JMP—Documentation and Additional Resources
  • Introduction to Consumer Research—Overview of Customer and Behavioral Research Methods
  • Categorical Response Analysis—Analyzing Survey and Other Counting Data
  • Factor Analysis—Identify Factors within Variables
  • Choice Models—Fit Models for Choice Experiments
  • Uplift Models—Model the Incremental Impact of Actions on Consumer Behavior
  • Item Analysis—Analyze Test Results by Item and Subject
  • Multiple Correspondence Analysis

YOU MIGHT ALSO LIKE

Course Predictive Analytics: Customer Segmentation & Market Basket Analysis
Book Market Research in Practice: An Introduction to Gaining Greater Market Insight, Forth Edition
Book Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research, Fifth Edition