Mobile Commerce: How It Contrasts, Challenges, and Enhances Electronic Commerce

  • 1h 10m
  • Esther Swilley
  • Business Expert Press
  • 2016
Answering questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce, this book presents an overview of what mobile commerce really is, offers practical applications of mobile commerce, and discusses how to develop and incorporate mobile commerce with other business strategies for effective mobile marketing.