No Nonsense: Attract New Customers: 100+ Ideas to Bring in More Customers

  • 2h 6m
  • Jerry R. Wilson
  • Red Wheel/Weiser
  • 2020

For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. No Nonsense: Attract New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost!

No Nonsense: Attract New Customers demonstrates that you don't have to use expensive and never-ending sales events, coupled with expensive advertising and energy-zapping promotions, to turn on a constant, never-ending flow of new prospects. And you don't have to invent any new approaches, concepts, or buzzwords to do it. Just follow some of the 100+ proven ideas and discover amazing results—fast.

Wilson spent more than twenty-five years researching what his clients—small and medium-sized businesses—need to do to be successful in today's marketplace. These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, and personal stories. Just 151 great, practical ideas any business manager and owner can use to make business increase.

How much could just one good idea be worth to you? It could be worth a fortune! How much has McDonald's made by selling millions of Happy Meals? Don't overlook the one good idea that could make your business a success!

About the Author

Jerry R. Wilson was a successful businessperson, entrepreneur, professional business and marketing consultant, and accomplished professional speaker. He also authored Word-of-Mouth Marketing, which was the first book that focused on what is now called viral marketing. As a consultant, he assisted such companies as Firestone, Merchants Tire and Auto, and Ripley’s Believe It or Not!, helping them rethink customer philosophies, service strategies, and practices.

In this Book

  • How to Use This Book
  • One Thing Worse than a Rude Employee
  • Bribe Significant others
  • Involve the Family
  • Prospect with a T-E-A-M
  • Use Your People
  • Call Them Associates
  • If You Want Loyalty
  • Make Me Feel Important
  • Strategic Partnerships
  • Play it S-A-F-E
  • People-to-People Prospecting
  • Birds of a Feather
  • Get Them on Your Own Turf
  • Become a Joiner
  • Intentional Relationships
  • Are You New or Recycled?
  • Love That Loyalty
  • Develop a Clear Vision of Success
  • Heroic Tales
  • Do You See What I See?
  • Zero Defections
  • Don't Turn off Your Prospects
  • Pushy Prospectors
  • Don't Let the Fish Flop Away
  • Your Way or My Way
  • Help, Don't Sell
  • The Power of Compliments
  • Become a “Yes” Person
  • Sell Your People First
  • Fix the Problem
  • People are Funny
  • Inspire New Hires
  • Respect Their Time
  • Target Your Prospects' Interests
  • All Buyers are Liars
  • Brag, Brag, and Brag Some More
  • Pay Attention to Individual Needs
  • My Name's Not Bud
  • Beware of Agitators
  • Label What Differentiates You
  • Do Something Different
  • Be Creative
  • Go in Naked
  • Believe it or Not
  • Try Something Different
  • Customize, Customize, Customize
  • Little Things with Big Payoffs
  • Be Different
  • Do What others Don't
  • Learn from Chameleons
  • Beware of First Appearances
  • Be a Super-Sleuth
  • Inspired Employees = Dedicated Customers
  • The C-Y-A Factor
  • The Best Prospect Ever
  • Stick like Velcro
  • Whatever it Takes
  • Love Those Journals
  • Do You Qualify?
  • Before You Open up
  • Tell and Sell
  • Keep Your Links Current
  • Leave a Trail
  • Learn from the FBI
  • Keep Top-of-Mind Awareness
  • The Proof of the Pudding
  • What about Tomorrow?
  • Your Elevator Speech
  • Point Out the Problem
  • Go after Lost Customers
  • Free Still Works
  • Out of Sight, Out of Mind
  • Email—Friend or Foe?
  • Keep the Lights on
  • One Magic Word
  • Quality Speaks Volumes
  • Keep up with Technology
  • Is Your Image Working for You?
  • Don't Take Anything for Granted
  • Beware of Prescriptions without Diagnoses
  • Make it Easy to Buy
  • Make Them Feel Safe
  • Loose Lips Sink Prospects
  • Build Trust
  • Falling Out of the Dumb Tree
  • Consider Name-Dropping
  • Freebies are Hard to Turn down
  • Advertise Creatively
  • Claim Those Free Dollars
  • One Magic Question
  • Always Deal with a M-A-N
  • Yes, No, and Maybe
  • Bigger is Better
  • Networking
  • One Size Never Fits All
  • All's Fair in Love and War
  • Do You Know What They Know?
  • What Gets Repeated
  • Traditions are Sacred
  • The Puppy-Dog Lick
  • Don't Give Them a Reason
  • What Do You Sell?
  • Everything Matters
  • When Do You Need it?
  • Lost Sales = Opportunities
  • Let Them Decide
  • Forget Satisfied
  • Perceptions of Value
  • Leverage Hulk and Bulk
  • It's All about Value
  • How Much Does it Cost?
  • Stack up the Benefits
  • What You Can Do
  • Sell Value, Not Price
  • The $10 Stupidity
  • Losing Their Luster
  • Tell Them What You Can Do
  • Are You Listening?
  • The Early Bird Gets the New Customer
  • The Problem with Communication
  • “No” is Not the Answer
  • Selective Hearing
  • If Only We Had Time
  • Anticipate Obstacles
  • Decide Not to Sell
  • Bullet-Proof Your Communications
  • Attention to Detail
  • Use Your Design
  • Smile, Smile, Smile
  • It's Okay to Know You Don't Know
  • Don't Be a Bungling Bob
  • Create Your Personal Gold Mine
  • The Insanity Principle
  • Beware of Fatal Ruts
  • Ask for Help
  • Accentuate the Positive
  • Harness the Internet
  • Tell the Truth
  • How are You Really Doing?
  • Meet Uncle F-E-S-S
  • Don't Drop in
  • Don't Love Them and Leave Them
  • Organize Your Prospects
  • The Agony of Defeat
  • Expect the Unexpected
  • You Can't Afford Not to
  • Become an Information Junkie
  • Obsessed with Reputation
  • Invest in Yourself
  • The Value of Persistence
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