Noise: Living and Leading When Nobody Can Focus

  • 2h 54m
  • Joseph McCormack
  • John Wiley & Sons (US)
  • 2020

Teaches managers and leaders to cut through the static and hone their focusing skills

In the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Not surprisingly, attention spans have gotten shorter. Already being pulled in a dozen directions every minute, managers and business leaders often struggle to address important issues and focus on everything that needs attention.

Noise: Living and Leading When Nobody Can Focus teaches managers and leaders how to help themselves and others sharpen their focusing skills. In this follow-up to his first book Brief―the proven, step-by-step approach to clear, concise, and effective communication―author Joseph McCormack helps readers cut through the static and devote their attention to what is important. This engaging, informative book will help you:

  • Apply effective, real-world techniques to hone your focus and reduce interference
  • Learn the lessons taught to organizations such as Harley-Davidson, BMO Harris Bank, MasterCard, and the US Army
  • Understand how modern technology can actually strengthen your focus if used correctly
  • Avoid becoming a casualty of “weapons of mass distraction”

Noise: Living and Leading When Nobody Can Focus is a valuable resource for leaders and managers seeking to develop laser-sharp focus and apply it to everything you do.

About the Author

JOE MCCORMACK is passionate about helping people gain clarity when there is so much competing for our attention. He is a successful marketer, entrepreneur, and author. His first book, BRIEF: Make a bigger impact by saying less (Wiley, 2014) sets the standard for concise communication.

Joe is the founder and managing director of The BRIEF Lab, an organization dedicated to teaching professionals, military leaders, and entrepreneurs how to think and communicate clearly. His clients include Boeing, Harley-Davidson, Microsoft, Mastercard, DuPont, and select military units and government agencies. He publishes a weekly podcast called Just Saying that helps people master the elusive skills of focus and brevity.

He lives in Pinehurst, NC, and suburban Chicago, IL.

In this Book

  • Foreword
  • Noise, Noise, So Much Noise
  • Huh? We’re Going Collectively Deaf
  • Brain Basics—Are Your Penguins Falling off the Iceberg?
  • Living in an Info Junkie Crack House
  • Always Stuck at School
  • A Misleading Leader
  • The Loss of Civil Discourse
  • Mind-Filled Momentum at Work
  • 2050—A Parenting Odyssey
  • Safety Briefing with Near-Tragic Results
  • Awareness Management 101
  • Take Aim—Set Your Sights on What Matters Most
  • Saying No to Noise
  • Quiet Time—Restoring and Recharging Your Mind
  • Present Listening—A Gift Worth Giving Now
  • Focus Management 101
  • Wanted—Brief Communicators
  • Communicate like a Magician
  • Preparing the Environment for Noise Abatement
  • Herding Cats—Facilitating to Focus More, Fidget Less
  • Personalizing Your Pre-Sets
  • That Sounds Wonderful
  • Recommended Reading
  • References


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