Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

  • 7h 45m
  • Caleb Whitmore, Justin Cutroni, Sebastian Tonkin
  • John Wiley & Sons (US)
  • 2010
How do visitors get to your Web site? What do they do when they get there? How can you turn visitors into customers? This practical book's case studies and step-by-step guidance demonstrate how to improve your marketing strategy with Google Analytics.