Selling 101: What Every Successful Sales Professional Needs to Know
- 1h 7m
- Zig Ziglar
- Thomas Nelson
- 2003
Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism, and education. His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life.
About the Author
A talented author and speaker, Zig Ziglar has an appeal that transcends barriers of age, culture, and occupation. Since 1970, he has traveled around the world delivering powerful life-improvement messages and cultivating the energy of change. A well-known authority on complete and balanced living, Mr. Ziglar has been recognized three times in the Congressional Record of the United States for his work with youth in the drug war and for his dedication to America.
Founder of Ziglar Training Systems, headquartered in Dallas, Texas, Mr. Ziglar has written twenty-two celebrated books on personal growth, leadership, sales, faith, family, and success, including See You at the Top, Courtship after Marriage, Secrets of Closing the Sale, Success for Dummies, and Confessions of a Grieving Christian. Nine titles have been on the bestseller lists, and his books and tapes have been translated into more than thirty-eight languages and dialects.
In this Book
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Is This Book for You?
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You Made the Right Choice
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Important Skills for Today's Sales Professional
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Finding Someone Willing to Buy
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Dealing Effectively with Call Reluctance
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Sell by Design, Not by Chance
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Questions are the Answer—Need Analysis
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Conducting the Comfortable Interview
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Making the Lights Go on—Need Awareness
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Selling to People's Problems—Need Solution
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The ABC's of Closing Sales—Need Satisfaction
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Closing More Sales More Often
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Beyond Customer “Service” to Customer “Satisfaction”
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Gaining Control of Your Time and Your Life
