Skip to Main Content

Solutions
Find custom learning programs that transform your team, from tech skills to leadership prep.
- Leadership & Business Skills
  Develop and build leadership programs and leaders
- Technical Skills
  Upskill and reskill your tech workforce
- Compliance & Ethics
  Mitigate risk and create a safer workplace
- Support & Services
  Get help finding a learning strategy that fits
Products
Browse learning platforms, courses, and programs designed to transform your workforce.
- Leadership & Business
  
  Leadership Development and Business Skills
  Grow leaders at every level with customized steps.
  
  Skillsoft Coaching
  Get mentorship with one-on-one and group coaching.
  
  Skillsoft's Learning Platform, Percipio
  Grow, measure, and track skills.
- Technical Skills
  
  Tech Training
  Cloud, data, programming, security, DevOps, and more.
  
  Codeacademy for Enterprise
  Learn coding and high-demand tech skills quickly.
  
  Instructor-Led Tech Training
  Learn relevant tech skills from field experts.
- Compliance & Ethics
  
  Legal and Ethics Compliance Training
  Educate employees on laws, regulations, and expectations.
  
  Workplace Harassment Training
  Maintain a safe, respectful, and inclusive workplace.
  
  Environmental, Health, and Safety Training
  Make employee safety a mindset with compliance courses.
All Courses. Explore a broad range of learning experiences.
Partners
Ways to easily integrate Skillsoft learning solutions into your organization’s framework.
- Content Partners
  Curate and automate the best-suited learning paths.
- Integration Partners
  Deliver integrations with leading LXP and LMS partners.
- Reseller Partners
  Request a reseller's training courses for internal use.
Resources
IT Skills & Salary Report

The 2022 IT Skills and Salary Report shares the finding of an in-depth global survey of IT professionals at all stages of their careers, across geographies and industries.

Read the Report
Blog

Leadercamps

Webinars

Podcast: The Edge

Research Reports

Case Studies

All Resources
Company
ESG Impact Report

Skillsoft is reimagining what it looks like to be a responsible business through the lens of our corporate values.

ESG Report
About

Leadership

Investors

Newsroom

Careers
We are hiring!

Contact Us

Request A Demo Free Access

Strategic Advertising Management, Sixth Edition

13h 5m
Larry Percy, Richard Rosenbaum-Elliott
Oxford University Press (US)
2021

From Channel:

Advertising

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications.

YOU MIGHT ALSO LIKE

Book Digital Marketing Strategy: An Integrated Approach to Online Marketing, Third Edition

Book Big Picture Strategy: The Six Choices That Will Transform Your Business

Book Research Anthology on Social Media Advertising and Building Consumer Relationships

Get Started

Sharpen your skills. Upgrade your career. Find the right learning path for you, based on your role and skills. Take part in hands-on practice, study for a certification, and much more - all personalized for you.

*Not included: Compliance, Leadership Development Program content, and Engineering books

Your content + our content + our platform = a path to learning success

Using our learning experience platform, Percipio, your learners can engage in custom learning paths that can feature curated content from all sources.

Aspire to something bigger

Aspire Journeys are guided learning paths that set you in motion for career success.

Browse Aspire Journeys

Explore a world of live learning with Global Knowledge

Choose from convenient delivery formats to get the training you and your team need - where, when and how you want it.

Browse Live Learning