The Art of Closing The Sale: The Key to Making More Money Faster in the World of Professional Selling

  • 2h 43m
  • Brian Tracy
  • Thomas Nelson
  • 2007

As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale can be learned by practicing the skills of the highest paid salespeople in every business. When salespeople follow a practical, proven, step-by-step process, they can get more orders, faster and easier than ever before. In The Art of Closing the Sale readers will learn to:

  • build value by focusing on benefits and solutions
  • lower perceived risk by emphasizing guarantees and assurances
  • answer any objection
  • bring a sales conversation to a natural and easy conclusion by using some of the best questions ever discovered

The more confident people become in closing the sale, the more people they will see and the more sales they will make-in any market.

About the Author

One of the world's most widely known business speakers and a leading authority on the development of human potential and personal effectiveness, Brian Tracy addresses more than 250,000 people each year in corporations large and small, all over the world, on the subjects of strategy, management, personnel selection, hiring, firing, and motivating people. He has worked in 22 different businesses, often starting at the bottom and moving up to the executive suite. He is the founder of Brian Tracy International and is the author of numerous bestselling books and has produced more than 300 audio and video programs.

In this Book

  • Introduction—Breaking the Success Barrier in Sales
  • Developing a Powerful Sales Personality
  • The Psychology of Closing
  • How to Handle Any Objection
  • Winning Closing Techniques I
  • Winning Closing Techniques II
  • Double Your Productivity, Double Your Income
  • Conclusion
  • Brian Tracy's Focal Point Advanced Coaching and Mentoring Program