The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers
- 5h 29m
- Navin Williams, Ray Poynter, Sue York
- John Wiley & Sons (UK)
Authored by Industry forerunners Ray Poynter, Navin Williams, and Sue York, this clear, comprehensive book employs their decades of study to examine the present and future state of mobile market research, as well as the advantages and disadvantages of various approaches.