The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- 4h 58m
- Dan Olsen
- John Wiley & Sons (US)
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.
If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:
- Determine your target customers
- Identify underserved customer needs
- Create a winning product strategy
- Decide on your Minimum Viable Product (MVP)
- Design your MVP prototype
- Test your MVP with customers
- Iterate rapidly to achieve product-market fit
This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.
Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
About the Author
Dan Olsen is an entrepreneur, consultant, and Lean product expert. At Olsen Solutions, he works with CEOs and product leaders to help them build great products and strong product teams, often as interim VP of Product.
Dan has worked with a range of businesses, from small, early-stage startups to large public companies, on a wide variety of web and mobile products. His clients include Facebook, Box, Microsoft YouSendIt (now Hightail), Epocrates, Medallia, Chartboost, XING, Financial Engines, and One Medical Group.
Prior to consulting, Dan worked at Intuit, where he led the Quicken product team to record sales and profit. He also led product management at social networking pioneer Friendster, and was the cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup.
Dan earned a BS in electrical engineering from Northwestern and an MBA from Stanford. He also earned a master’s degree in industrial engineering from Virginia Tech, where he studied the lean manufacturing principles that inspired the Lean Startup movement.
In this Book
The Lean Product Playbook─How to Innovate with Minimum Viable Products and Rapid Customer Feedback
Why Products Fail and How Lean Changes the Game
Achieving Product-Market Fit with the Lean Product Process
Problem Space versus Solution Space
Determine Your Target Customer (Step 1)
Identify Underserved Customer Needs (Step 2)
Define Your Value Proposition (Step 3)
Specify Your Minimum Viable Product (MVP) Feature Set (Step 4)
Create Your MVP Prototype (Step 5)
Apply the Principles of Great UX Design
Test Your MVP with Customers (Step 6)
Iterate and Pivot to Improve Product-Market Fit
An End-to-End Lean Product Case Study
Build Your Product Using Agile Development
Measure Your Key Metrics
Use Analytics to Optimize Your Product and Business