What to Say When Things Get Tough: Business Communication Strategies for Winning People Over When They're Angry, Worried and Suspicious of Everything You Say

  • 3h 14m
  • Leonard S. Greenberger
  • McGraw-Hill
  • 2013

Leonard S. Greenberger is a partner at one of today's most successful public relations firms. In What to Say When Things Get Tough, this seasoned expert offers verbal and nonverbal skills for handling communication crises in any public forum.

About the Author

Leonard S. Greenberger is a partner at Potomac Communications Group (PCG) in Washington, D.C., an independently owned public relations firm that specializes in helping clients communicate difficult, complex subjects to laypeople in many industries.

In this Book

  • What to Say When Things Get Tough: Business Communication Strategies for Winning People Over When They’re Angry, Worried and Suspicious of Everything You Say
  • Preface
  • Introduction
  • The Science Behind The Art
  • Laying The Foundation
  • The Lost Art Of Storytelling
  • Real vs. Perceived Risk, Or Why We Drive
  • The Code For Trust And Credibility—How to Get It, Keep It, and Use It
  • Nonverbal Messages And Their Impact On The Code
  • The Credibility Gender Gap
  • Mastering The Media
  • Avoiding And Escaping Traps
  • The Can Response
  • Conclusion
  • Recommended Reading
  • Works Cited
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