Zen and the Art of Business Communication: A Step-by-Step Guide to Improving Your Business Writing Skills
- 3h 37m
- Susan L. Luck
- Business Expert Press
- 2016
In today’s online world, our professional image depends on our ability to communicate. Whether we’re communicating by email, text, social media, written reports or presentations, how we use our words often determines how others view us. This book offers tips and techniques that can improve anyone’s professional image.
The author covers how to analyze multiple audiences and strategies for communicating your message effectively for each; structuring your message for greatest readability and effect; persuasion and tone; and how to face your own fears of writing. The content is delivered in a simple, clear style that reflects the Zen approach of the title, perfect for both the entry-level employee and the seasoned executive.
About the Author
Susan Luck is currently full professor of business in the Graduate School at Pfeiffer University. Certified as an advanced online instructor by the Online Learning Consortium (formerly Sloan C), the leading organization for online educators, she teaches both online and in the classroom. Dr Luck taught at various institutions and had significant experience as a corporate consultant and trainer. Her work has been recognized by the Association for Business Communication and in other publications.
In this Book
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Abstract
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Introduction
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Honor Focus
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Honor Purpose and Identity
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Honor Your Goals
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Honor the Audience
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Honor the Structure
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Honor Clarity
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Embrace the Fear
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Honor the Reader
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Honor the Positive
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Honor the Concrete
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Honor the Definite (Or How to Clean up Your Act)
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Respect the Flow (Or How to Use Transitions)
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Honor Truth (Or What You Don't Know That Can Hurt Your Career)
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Know the Devil in the Details
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References
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