Building a Digital Market via Websites and Email

  • 9 Videos | 50m 26s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
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According to recent research, over 90% of business-to-business customers carry out online research before they make a purchase decision. It’s clear that it’s important for every business to have an online presence. Today, when customers have a need or a problem to solve, the first step is to search for an answer online.In this course, you’ll learn about how customers search for solutions to their needs and how businesses can match those searches with the right online presence.You’ll also learn how an online presence can be designed to engage and connect with customers, building strong relationships to support your business, as well as how you can increase conversion by optimizing your website content for searches.Finally, you’ll examine the role of email marketing, which continues to provide one of the highest returns on investment of any digital channel by examining the key elements of compelling email communications, including how they align to your customer’s journey, and how they can help you to achieve your business objectives. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

WHAT YOU WILL LEARN

  • discover the key concepts covered in this course
    recognize the indications that online searching has become the predominant pathway driving consumer discovery and action
    identify the critical benefits and advantages for businesses that use a website to engage with customers
    identify the best practices of websites that consistently drive high volumes of online search traffic
    identify the best practices for providing a quality online user experience for consumers
  • identify best practices for using the customer journey model to maximize valuable customer actions
    Recognize the key challenges that successful email marketing campaigns need to address
    identify the advantages of email marketing for engaging customers and driving conversions
    match the characteristics of well-designed email marketing campaigns to the valuable outcomes they facilitate for customers and businesses

IN THIS COURSE

  • Playable
    1. 
    Building a Digital Market via Websites and Email
    1m 18s
    UP NEXT
  • Playable
    2. 
    Online Search Behavior
    3m 44s
  • Locked
    3. 
    Why Businesses Need a Website
    6m 24s
  • Locked
    4. 
    Matching a Website to Customer Need
    3m 33s
  • Locked
    5. 
    Design for User Experience
    6m 24s
  • Locked
    6. 
    Customer Journey and Conversions
    6m 17s
  • Locked
    7. 
    Key Concepts of Email Marketing
    4m 8s
  • Locked
    8. 
    Advantages of Email Marketing
    2m 37s
  • Locked
    9. 
    Email Campaigns and the Customer Journey
    4m 3s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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